The online campaign is aimed at re-branding the county as ‘Daniel O’Donnell Country’.
The move is being pioneered by DiscoverIreland which promotes the country as a tourist destination to the British.
The advertising blitz has Daneil at the centre of it.
One advert reads: “Daniel O’Donnell is one of Donegal’s most famous natives. An Irish singer and television presenter, Daniel has become a household name in Ireland and across the world.
“With over 10 million records sold, Daniel’s charismatic and engaging stage presence has made him a huge success and a beloved favourite of his native County Donegal.
Daniel considers the North West of Ireland and in particular, Co. Donegal a must-visit for any tourist. The county’s exceptional landscape includes Europe’s highest sea-cliffs, mesmerising scenery and dozens of deserted white sandy beaches.
“County Donegal prides itself with a strong sense of traditional culture and heritage that has influenced Daniel O’Donnell and his music.”
Daniel is currently touring England to rave reviews.Tags: