The Fred Perry Fashion label has always been ultra-cool with its trendy tennis tops and v-line jumpers.
Now the London-based fashion-house has relaunched and is looking to County Donegal for its inspiration for its Autumn clothes collection.
The label has included a number of designs for both men and women using Donegal tweed as its inspiration.
Millions of euro has been spent on advertising campaigns for the Donegal-inspired line of clothing.
“Take inspiration from heritage fabrics this season with this reworked Donegal tweed sweater, knitted in rich lambswool.
“Giving a nod to rural styling with the addition of tonal patches on each elbow, this soft knits has the speckled and flecked appearance of the traditional Irish tweed,” says Fred Perry.
Where exactly the lambswool or tweed comes from is a bit of a mystery.
Donegaldaily.com contacted Magee’s of Donegal who denied they had a contract with Fred Perry.
Whatever the origin of the material – it’s just something that we already knew – Donegal is the centre of coolness.
If you don’t believe us – ask Fred Perry!