But McElhinneys has always prided itself on doing its own thing.
So from today until next Sunday, December 18th, prices on a large range of products in the famous Ballybofey store will be slashed.
To start the store will be cutting a very generous 25% off many ladies and mens clothing as well as discounts in Promise Boutique.
And if that wasn’t enough, as part of the McElhinney’s Mega Days event, the store will be cutting a generous 40% off children’s clothing.
There are a few exclusions but not many!
The store opens on Sunday from 11am to 6pm so there is no excuse for not grabbing a Christmas bargain.