American Diaspora member and successful Boston businessman, Dan Adams, has offered to promote the Donegal Gathering throughout the US.
Dan explained how he wanted to become involved with the Donegal Gathering and offer assistance in honour of his mother who sadly passed away last September.
Dan runs a successful ‘out of home’ static, marketing business called All Over Media, and will use this advertising space to promote the Donegal Gathering throughout 2013.
Not only does he intend to extensively advertise the Donegal Gathering throughout the Massachusetts area, but also to use his franchising network to advertise across fifteen other states throughout the US.
Dan said “The advertising is currently running from Chicago to Denver, Florida to Minnesota, Boston to Texas and Carolina to Worcester and it is expanding all the time. Our corporate office has accepted organising placement and tracking of all these ads and it will be free of charge”.
This quirky type of advertising uses platforms such as restaurants, telephone boxes and gas pumps.
The value of such a marketing campaign, Dan said that it would run into tens of thousands of dollars.
The Chairman of the Donegal Gathering, Paddy Harte, who explained how he met Dan in Boston late last year while promoting the Donegal Gathering.
“It is incredible that the Donegal Gathering website and logo will have a presence across America for the coming year thanks to this fantastic gesture, this will definitely get Donegal on the map!
Dan also said that he hopes to visit Donegal this year.
He explained how his mother, Marjorie’s family hailed from Carndonagh, her maiden name being Coyle and also having links to the McLaughlin’s of the that area. This is a prime example of what the Gathering aims to achieve by reconnecting people with their roots.
