The tourist route – from Cork to Donegal – has proved hugely popular with foreign visitors.
But it takes in the Harry Blaney Bridge – cutting off more than 20 miles of communities and businesses along Mulroy Bay.
Tourism Ireland says it’s too late now to add Mulroy to the official Wild Atlantic Way.
But they have instead agreed to add a new Mulroy Drive to its tourist literature, with signs and inclusion on maps and online.
“It’s great news for the area,” said Paddy Logue today, owner of Logues of Cranford Bar.
“We were initially a bit annoyed we weren’t on the Wild Atlantic Way but we are delighted now. Failte Ireland were on to me today to fully support what we are doing here and while we’re not on the main route, tourists will know all about the Mulroy Drive.”
Major tourist attractions along Mulroy Bay are included in the new route including the hugely popular Rockhill Adventure Park which has just had a multi-million euro upgrade.
Hotels, B&Bs, restaurants and other attractions like the Ashtree Riding Stables will also be marked out on the new tourism route.
Businesses in the area have backed the new initiative.
“We are very excited about it,” said Paddy.
“There is so much along Mulroy which can attract tourists and now we feel we’ve been included in what is a fantastic tourism initiative.”