Letterkenny businesses are set to make hay while the sun shines over the July 12th period.
Retailers are once again displaying their exchange rate in bright pink letters as the Sterling/Euro exchange rate moves in favour of traders in the Cathedral Town.
And they are all set to reap the rewards just in time for the twelfth fortnight to attract the many Northern Ireland customers who visit during this time.
Gerard Grant, Letterkenny Chamber President said the value is certainly in favour of the customer.
“There is so much value to be had at the minute across Letterkenny and if a customer is using sterling they will get even more for their money. On the border the exchange rate fluctuates all the time but we are ready to take full advantage of the exchange rate at this time.
“By all accounts it looks like it will remain like this for a while so that’s good news for Letterkenny. Over the 12th fortnight we generally see many visitors and holiday makers from Northern Ireland and we hope that the exchange rate gives them an opportunity to shop and spend time in Letterkenny.”
Letterkenny Chamber under its Shop LK brand has produced a poster for participating shops which very simply tells customers that the shop offers a rate of £1 = €1.25 in vibrant pink.
These have been distributed around independent retailers who will proudly display them on their shop windows.
Gerard continue that this is Letterkenny’s time to make hay while the sun shines!
“We want to welcome back all our Northern customers to re-discover what Letterkenny has to offer. This town has a great shopping reputation and we are keen to keep our loyal customers and to attract back those who may not have been here for a while and the Summer is the best time to experience all that Letterkenny has to offer.”
Letterkenny offers a great shopping experience with its traditional Main Street, the shopping centres, the retail parks and lots more in between.
And after a few hours shopping there’s lots of places to relax for a coffee, a meal or for family entertainment. This exchange rate campaign will last well into the Summer so keep out an eye for the bright pink signs.