A Donegal IT company is set to take on new workers after it pulled off a major coup with the world’s biggest online auction company eBay.
Letterkenny-based 3D Issue created an internal communications systems for eBay’s thousands of employees.
It came after eBay recently officially separated from PayPal.
The technical giant’s marketing team wanted to create a digital magazine, a native mobile app and an online web portal dedicated to the first day of their independence.
And of all the technology companies across the globe which tried to find one solution, the Donegal company was the only one which could answer all the questions.
The CEO of 3D Issue, Paul McNulty from College Farm Road in the Cathedral Town, paid tribute to his workers.
“We have fantastic engineers in-house that put in a lot of overtime to get this project over the line. The credit is theirs.”
And he addd “The best thing is that eBay were so delighted with the technology that they have decided to make it a part of the internal marketing workflow.”
Sara Luker of eBay praised the work of the Donegal company.
“I couldn’t recommend the 3D Issue team more highly. They quickly felt like an extension of my team and worked to very tight deadlines to pull off a site, ezine and app for us. I was so impressed I’m now working with them to continue using their products as a regular channel.”
Now the buzz around the eBay initiative has attracted a number of other fortune 500 companies who are also looking to source mobile solutions for their internal communications.
3D Issue continues to innovate and will shortly be launching a new mobile apps platform that allows companies to create their own news-stands where they can run hundreds or thousands of apps within a single native app environment.
Paul said one of the most rewarding aspects about the growth of his company is that it manages to remain local.
“The greatest joy in developing software is seeing your ideas come to life and be validated in the market by top tier clients such as eBay. And that’s what we love doing; looking at the market and trying to conceptualise improvements and new products that will assist our clients in being more productive.
“And best of all, we are doing it all from our offices in Letterkenny. With 99% of our customers overseas, it goes to show that it doesn’t really matter where you are located if you have a good product. Our biggest obstacle is actually recruiting. Currently, we are at 25 people, but we are rapidly expanding and hope to grow our development team significantly over the next 18 months to bring our headcount to 40.”
Although most outside of the technology industry will be baffled by what 3D Issue pulled off, Paul explained what his company did for 3D Issue.
‘We had the 3 platforms they needed. We have a digital magazine platform, a content aggregation hub that can pull content from any online source and a ‘build your own mobile news app’ platform.
“The tricky part, however, was the fact they wanted all of their employees to be able to share content on their personal facebook, twitter and Instagram pages. They gave each employee a special hashtag for identifying that the content was in reference to the campaign and they wanted our platform to be able to pull that content from everyone of their 15,000 employees social sites.
“We had to develop an algorithm that could find every reference to that launch, validate that they were an employee and then extract that image, article or video and push that content instantly into their social magazine, hub and app.
“Standard apps are very linear and matched to a particular content channel. Large organisations have multiple content channels and need mobile platforms that allow their readers to specify their requirements and load the app content that matters to them. That’s the problem we are addressing next.”