Donegal Daily goes behind the scenes at Eclipse Cinemas Lifford-Strabane to see their recent luxurious facelift.
The major new facelift not only includes a new coat of paint along the foyer and corridor but a huge investment in its four original screens.
All four screens have been modernised to stadium style seating providing the optimum viewing experience, they also have had new larger cinema screens fitted making the viewing experience that much better.
Screen 1 in particular has had a massive budget spent with a Sony 4K projector being fitted along with new leather American Style Rocker Chairs. The Sony 4K projector produces over 8,000,000 pixels, which is four times the amount of a standard cinema screen. Along the original corridor there is plush new décor and brand new modern washrooms.
The cinema originally opened in 1996 and is owned by the Barrett Family from Omagh. In 2008 there was also a major renovation which contributed to a new extensive foyer and three additional screens making it a seven screen cinema.
“We have faced some big challenges over the years the banking crisis, the recession, film piracy and now Brexit and the effect it had on the pound. Because around half of our income is in sterling and most of our bills are in euro the renovation ended up costing much more than budgeted earlier this year. In real terms to pay for the budget overrun because of the sterling collapse we need to sell 26,923 more popcorns than planned,” Director Daniel Barrett stated.
In this modern world it is very difficult for an Independent Family Owned Cinema Group to compete against big chains however Eclipse Cinemas try and do this with a variety of different offers including Crazy Tuesdays all tickets all day €4, Over 50’s Wednesday all tickets €5 for people over the age of 50, Thursday Meal Deals Admission, Popcorn and drink for €10.00, Late night Fridays all tickets after 10.30pm €4 and kids club €1.80 at all 12noon shows.
For Christmas Eclipse Cinemas Lifford-Strabane have a special offer on gift cards. When you spend over €25 you get a free ticket, if you spend over €45 you get two free tickets. There is also a Christmas Fun day and Christmas market on Saturday 3rd December with visits from Old St Nicholas Santa (Mascot), Elsa, Anna and Olaf.Tags: