McElhinneys, Ballybofey will be running a ‘Find Your Fit’ event with Panache to encourage more women to be fitted for their perfect bra size.
The event with Panache, the specialist size D+ British lingerie brand, takes place instore on Thursday 21st September from 10am.
This amazing event will feature fittings with Panache expert fitter Tina McCarthy, valuable information. A 20% discount on all Panache purchases on the day and some lovely giveaways.
A study of 3,000 women by Panache found that over half of women (52 per cent) have never had a bra fitting. And of those who have been for a professional fitting, 78 per cent discovered they were wearing the wrong size bra*.
Furthermore, women’s bodies change during the seven stages of womanhood, with each stage bringing changes to a women’s shape, so a one-time fitting won’t necessarily result in the perfect size bra for life.
Customers will also be invited to share their positive fitting experience and recognise their fitter by posting on social media.
Every customer who nominates their bra fitter during the ‘Find Your Fit’ event will be entered in a prize draw to a beautiful set of Panache lingerie, including a bra, swimwear and sports bra.
Dana McMahon, Senior Buying & Merchandise Manager commented: “Our ‘Find Your Fit’ event with Panache will allow women in Donegal to come and get properly fitted for their perfect bra. Our expert bra fitters are always on hand to give our customers both fitting and styling advice to help women find their perfectly fitted bra whatever the occasion.”
Leigh Norris, Director of Marketing at Panache, commented: “That ‘wow’ moment when you find your perfect bra that banishes bulges and saggy straps can make women feel a million dollars. A well-fitted bra not only feels more comfortable, but can completely change a woman’s shape! Our campaign provides great advice from our expert fitters at our stockist McElhinneys in Donegal.”
