Donegal is on track for a tourism boost by Italian visitors as a promotion campaign invites daily metro users to make the north west of Ireland their next destination.
More than 1 million Italian commuters are seeing ads for Ireland right now, in a new Tourism Ireland campaign with Aer Lingus. The ad features a striking image of Fanad Lighthouse.
The campaign includes around 250 billboard ads on display in metro stations around Milan, which will be seen by an estimated 1.3 million people; it also includes digital advertising. The aim of the campaign is to highlight good value Aer Lingus fares from Milan to Dublin and to drive bookings for the coming months.
Niamh Kinsella, Tourism Ireland’s Manager Italy, said: “2017 was the best year ever for tourism from Italy to Ireland, when we welcomed around 363,300 Italian visitors, up +5.5% on 2016.
“Tourism Ireland is determined to ensure that success continues and we have an extensive programme of promotions under way in Italy in 2018. Co-operative campaigns with key partners, like this one with Aer Lingus, are an important element of that programme, to boost travel to Donegal and Ireland this year.”
Other co-operative campaigns with key partners like Ryanair and Francrorosso are in the pipeline for the coming weeks.