A pair of top UK DJs were left in stitches today due to the name of one Donegal business – The Muff Liquor Co!
Donegal people are used to hearing about the village of Muff and various store names and products that come from the area. So much so that we usually forget the slang connotations.
But BBC Radio 1’s Scott Mills and Chris Stark couldn’t contain the giggles when they discovered that ‘Muff Liquor’ was a real business! Watch their reactions here:
Video via @OfficialScottMills
The presenters often play a game called ‘Funny Business’ where they call unfortunately named shops and try not to laugh when the name is introduced.
However, when they got through to Laura Bonner, the Inishowen co-founder of Muff Liquor Co, they both completely cracked up and lost the game. Laura’s popular gin and vodka business had people chuckling all over the UK as they listened to the show and texted in.
The name was so funny that the DJs couldn’t believe what they were hearing:
Chris said: “I can’t have heard it right”
Laura: “The Muff Liquor Company?”
Chris: “I heard it right!”
Chris then complimented Laura on having ‘the most extraordinary business name I’ve ever heard of’.
“Best one yet,” said Scott.
Chris added: “I couldn’t even pretend with that one, I couldn’t even go along with it. We’ve both lost but I’d like to think we’ve all won there.”
Later, the duo were even more amused when they discovered the Muff Diving Club!
Listen to the full segment over on the Muff Liquor Co Facebook page here: https://www.facebook.com/MuffLiquorCo/videos/297007540978004/
The Muff Liquor Company is celebrating its first birthday this February. The name is spreading worldwide too, as Muff Gin has tickled tastebuds to win awards in Hong Kong and the US.
When Muff Liquor was first released, Laura told DonegalWoman.ie that the name is just one element of the playful product: “We know it’s catchy, we are hoping people will remember it for the taste rather than the name.
“The name is something I thought of while back and I think it perfectly represents the fun and cheeky identity we want to establish with the company. I have a feeling the name is going to stand out amongst the other brands on the shelf behind the bar!”
And it sure did!
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