At what point do we start to question how far celebrities and companies can push the boundaries of what is morally right?
For years, weight loss companies have used influencers and celebrities to help sell their products.
This could be considered smart on the company’s part as they get a bigger reach to their target market and end up selling more product.
But the issue comes when the influencer begins to make claims about using the product when they clearly haven’t.
They are abusing the trust they have built up with their followers for their own financial gain.
This isn’t new news and it is pretty much common knowledge that this happens, but last week, it reached an all new low and has finally crossed a line.
A reality TV ‘Star’, (and I’m using that as loosely as possible here), called Jem Lucy had a post on her Instagram page advertising weight loss teas, coffees and hot chocolates by a company called The Skinny Caffee.
What’s the big deal I hear you ask?
She was doing it while 8 MONTHS PREGNANT!
I’ve been staying in shape with my go to @skinnycaffe products. I love the Coffee’s, Hot Chocolate’s and the Thermosyn capsules are amazing! I love to use them as me and some of the girls have been seeing great results and they work with or without exercise. You can lose up to 7lbs in 7 days with Thermosyn 🔥
The Advertising Standards authority has stepped in and investigated this, and the post has since been removed.
But, while up, it had 15.7k likes.
15 thousand and 7 hundred people liked this post?
A post of a pregnant woman using weight loss products.
We have moved to a new level of WTF!
There are 2 issues here with this happening.
- She was willing to say she was using weight loss products while 8 months pregnant.
- This company was willing to have an 8-month pregnant ‘influencer’ promote their products.
It would seem that whatever shred of morality there used to be in this marketplace has been pushed aside.
Pregnant women are NOT and NEVER should be considered as a target market for any company selling weight loss products.
The safety issues alone should have been enough for both parties involved to have had better judgement.
Some may say that there was no mention of pregnant women in the post and that they weren’t targeting them with the ad.
But that isn’t how marketing works.
EVERY post is thought out by the company and their marketing team ahead of time.
They knew that she was pregnant and sent her their products so she could do a paid promotion of them.
This didn’t happen by accident.
These companies have always used their products and marketing and unqualified sales reps to target the vulnerable.
They make fantastic claims of what their products can do and leave out the parts where you have to starve yourself along with using their products, or suffer the side effects of drinking laxatives and diuretics disguised as teas, coffees and shakes, in order to get the unsustainable ‘results’ they promise.
When they start to target pregnant women in such a blatant manner, it is time for something to be done.
If a pregnant woman needs help with weight loss, it should ONLY be done by a medical professional and in a controlled situation.
Taking weight loss products like this could have harmful effects on you and you baby, so please do not consider them AT ALL.
Talk to your GP and get referred to a registered dietitian.
If someone approaches you with any weight loss products while pregnant, they need to be reported to the Competition and Consumer Protection Commission.
Locall: 1890 432 432
And the Advertising Standards Authority for Ireland
Tel: +353 (0)1 613 7040