A fleet of coaches and mini buses will descend on Donegal Town this Sunday as part of a large scale call for government support.
Chauffeur drivers are staging a demonstration all along the Wild Atlantic Way this weekend to highlight the threat to their businesses in 2020.
The #DriveToSurvive campaign features about 60 mini-bus, coach and chauffeur drivers, who began their journey in Kerry and will end in Donegal Town on Sunday.
The drivers have set out to highlight the hundreds of jobs in the limousine and chauffeur sector that are facing a wipe out as a result of the downturn in the airline and tourism industry.
Chauffeur drivers rely on international visitors, including those from the US, who choose to hire private transport for the duration of their holidays as they tour around Ireland.
The drastic drop in visitors flying into Ireland has had a knock on effect on this business. Many will not survive the year, according to the Western Chauffeur Drive Association which represents 40 companies throughout Ireland.
The Association says July Stimulus Package falls short in supporting operators to stay in business until 2021.
The #Drive2Survive demonstration will see drivers travelling to visitor and heritage sites they would normally visit with tourists in order to showcase how their services have linked Irish tourism sites for over 70 years.