A new campaign has been launched to boost Ireland’s craft and design industry amidst the challenges of the pandemic.
Craft makers and retailers are facing unprecedented challenges with a drop in international tourism in 2020.
The #MADELOCAL campaign has been developed by the Design & Crafts Council Ireland (DCCI) to entice Irish consumers to support local designers and craftspeople.
Shoppers will see the newly designed ‘Made Local’ symbol in 100 participating retailers when shopping for gifts and keepsakes during their home holidays.
Commenting on the campaign from Donegal Designer Makers, Tristan Donaghy, Studio Donegal said, “We are delighted that the craft and design industry in Ireland is being recognised and supported during what has been a very difficult time.
“Craftspeople play a vital role in the Irish economy and as part of that community, we feel that the Made Local campaign could not have come at a more important time. We hope this campaign encourages consumers to shop local and consider the beautiful Irish-crafted, high-quality products that we and other Irish designers and makers create, while in turn helping to keep the craft industry in Ireland alive.”
Recent research conducted by DCCI has indicated that 9 in 10 consumers feel an affinity to Irish craft and design. DCCI’s ambition is that the Made Local campaign will remind consumers taking staycations this year of the high-quality, unique products available from Irish makers and designers across the country.
The research also reveals that 43% of Irish consumers will continue to shop online even as restrictions ease. DCCI is calling on consumers to choose these local businesses when shopping online for gifts, homewares or fashion.