A new Shop Local Loyalty Card has hit the streets of Carndonagh to reward local residents with a thank you gift for supporting local business.
The scheme has been launched by Spraoi agus Spórt, with the Carndonagh Trader’s Association. The project also taps into the resources of the FabLab Inishowen and the design creativity of Donegal County Council’s Creative Community project group, who have created a bespoke Christmas decoration that will be given to shoppers who chose to shop local this December. The decoration was both designed and produced in Carndonagh.
With the loyalty card scheme, shoppers who collect 8 stamps, one for each local shopping transaction, will be given a Christmas keepsake made in the FabLab in Carndonagh. The bespoke Christmas mementos are in fine wood and have a Celtic star engraved in the centre with the message shop local Carndonagh. Shoppers can pick up a card at participating outlets and once the card is filled can claim the Christmas keepsake.
The thank you gift is a bespoke design by local textile artist Orna Doherty. In the month of November, FabLab Inishowen, with the support of the Donegal County Council, ran workshops for people in business and creative industries to access the resources of the digital fabrication laboratory in Carndonagh which is run by Spraoi. The FabLab Inishowen offers laser cutting machines, vinyl cutters, and 3D printers all of which were used in the Creative Communities workshops.
Deirdre Bradley from the Carndonagh Traders’ Association said of the loyalty scheme- “The loyalty scheme is an opportunity to thank people who choose to shop local in Carndonagh. We want to recognise the impact that choosing to spend your money in the town can have. The local multiplier effect means that every €100 spent in the local economy is worth €500 in terms of employment, revenue for other local businesses, and support for local community groups. It is a wonderful collaborative project, and we are proud to have the gift made here in Carndonagh”
Eimear McLaughlin, manager of Spraoi agus Spórt, said “We are delighted to have the opportunity to produce something locally in the FabLab Inishowen that local people can take home. The design and production of the keepsake, loyalty cards, stamps, signage were all done in Carndonagh. It reflects the enterprising way this community works together.”