A Donegal seafood company has secured a €4M deal with Lidl Ireland which will see the company’s products on Lidl shelves in seven European countries.
The deal will see Atlantic seafood processor Errigal Bay’s products on the shelves of the supermarket giant.
Errigal Bay has been supplying Lidl with seafood products for the last 13 years.
The new deal will see 670 tonnes of Errigal Bay whole Irish crab, crab claw, langoustines, bulot and velvet crab products exported to mainland Europe.
The products will be stocked in over 3,250 Lidl stores in Spain, Portugal, France, Cyprus, the Netherlands, Romania and Sweden as part of the retailer’s 2020 Christmas offering.
Errigal Bay is the country’s largest processor of wild Atlantic shellfish. It exports a range of premium quality seafood products, including crab, scallop, whelk, prawns, langoustine and lobster from their processing facilities in Donegal and Wexford.
Liam Young, CEO of Errigal Bay, said that Lidl Ireland has been a dedicated partner of the company for the last 13 years.
“We are very excited about the opportunity to grow and expand our partnership, entering into Lidl markets across Europe for the Christmas period and to increase our footprint in the Irish store network also,” he said.
“This commitment will allow us to continue to strengthen and grow our employee numbers in rural communities that need investment and employment,” he added.
The Minister for Agriculture, Food and the Marine, Charlie McConalogue, said it was encouraging to see such recognition and investment in Irish food suppliers like Errigal Bay from such a prominent retailer as Lidl.