If you have yet to follow Daniel Lambert on TikTok then you are in for a treat with his fun food hacks and outrageous recipes. With over 3 million likes on his TikTok food videos, Daniel is well known in many households across the island of Ireland and indeed further afield.
Daniel’s educational journey took a new direction when he realised his love for cooking. Daniel originally studied a software engineering programme but spent his evenings cooking whilst his college housemates went out for takeaways. His love for cooking and experimenting with food saw Daniel switch direction and enrol on the Bachelor of Arts in Culinary Arts at Letterkenny Institute of Technology (LYIT).
Daniel commented, “My passion for cooking started at a young age. My grandfather was a head chef in the Belgian army, so it was in my family. I started cooking when I was eight and I got addicted to it and I loved it. I found that I could express myself through cooking. I chose LYIT because after doing some research, it had the best reputation and many celebrity chefs had studied at the Tourism College on the Killybegs campus. During my time at LYIT, I got to do work placement in some renowned restaurants including Neven Maguire’s MacNean House & Restaurant. I loved that experience”.
When the pandemic began sweeping the world and restaurants temporarily closing Daniel began to focus on showing his talents across social media platforms. He began by posting fine dining pictures on Instagram and was later introduced to TikTok.
Daniel added, “I started doing really simple food hacks on TikTok and they just went viral. One of the first videos that I published was Doritos cheese bites. After posting three videos I was contacted by FM104 radio station and I was offered a cooking series. I started taking it more seriously from this point and I then began planning out my videos every week. When I was at LYIT, I studied Food Marketing as part of the course and that really boosted my skills in this area and I was able to develop a game plan. It was crazy! Supermarket chains were contacting me for sponsorship options and brands were seeking me out for collaborative work. I even appeared on Good Morning America on St. Patrick’s Day, cooking some classic Irish dishes. I now work with an agency and I have secured brand deals with great companies that are relevant and compliment my work”.
With Daniel’s love for fine dining taking a slightly different path, he now has a rich understanding of both the restaurant fine dining experience and a successful, ambitious online business. This is something that Daniel hopes to develop further in the future. “It’s so ironic how it changed my life and my career. I am writing a book that is due to be published this year and that’s very exciting too. The culinary world has changed and there is a lot more opportunities nowadays. It’s all happening”
LYIT’s Department of Tourism & Sport offers two Level 7 programmes in Culinary Arts and Hospitality Management. To find out more about the Department of Tourism & Sport CAO programmes available at LYIT visit: https://www.lyit.ie/Study-at-LYIT/Find-a-course/?lvl=100
To explore your CAO options further and to hear more about the Bachelor of Arts in Culinary Arts (CAO Code: LY317) watch the You Tube video here:
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