Primary schools in Donegal will have the chance of winning a share of a €50,000 prize in Supervalu’s new ‘Save the Bees’ campaign!
The initiative, in partnership with the All-Ireland Pollinator plan and SuperValu TidyTowns, is helping to create over 3,000 refuelling spots for busy bees in schools across the country.
All 3,241 primary schools in Ireland will be sent a SuperValu Save the Bees Pollinator Pack so they can create their own bee-friendly garden. To further promote awareness and action, families will receive their own Save the Bees cards in SuperValu with every spend over €30. These cards are added to each school’s Save the Bees poster, which, once completed, can be entered into a draw to win a share of €50,000 for the school.
Call into your local Supervalu store
Launching the campaign, Minister for Rural and Community Development, Heather Humphreys TD said “Protecting our pollinators helps in turn to protect our planet which is why I am thrilled to launch the SuperValu Save the Bees campaign. Educating our children and communities about the importance of pollinators is vitally important and I look forward to seeing bee-friendly school gardens pop up across the country in the coming weeks and months.”
Through the Save the Bees campaign, SuperValu will work with schools and communities across Ireland to help educate people on the very real and current threat facing Ireland’s bees. As it stands, nearly one-third of Irish bees are in danger of becoming extinct. The loss of such a large portion of our bee population would be catastrophic. More than 75 per cent of our plant species are animal pollinated. Bees are important pollinators of Irish produce like strawberries and apples and they ensure diverse wild plant communities across the countryside that help regulate climate, provide healthy spaces for recreation, and support other wildlife.
Commenting on the campaign, Ian Allen, SuperValu Managing Director said “At SuperValu, we are huge supporters of Irish producers and suppliers. We source 75 per cent of our goods in Ireland, and we want to keep buying and supporting Irish and local, which is why we are so committed to protecting pollinators. We are delighted to work with the All-Ireland Pollinator Plan to make change through our Save the Bees campaign. There are simple steps we can all take to make Ireland a habitable ecosystem for bees and our SuperValu Save The Bees packs will provide support awareness, education and action for children across the country. This initiative will also give children the fantastic opportunity to win a share of €50,000 for their primary school.”
For more information on the SuperValu Save the Bees campaign visit https://supervalu.ie/real-people/save-the-bees
