Donegal Instagram influencer and Michelin TV chef Kwanghi Chan recently announced his role as campaign ambassador for the first year of Bord Bia’s new three year funded campaign, ‘Life is Better with Fruit & Vegetables’.
Kwanghi was born in Hong Kong but boarded a plane at the age of seven and moved to Ireland to live with his granny in Buncrana.
He spent every day in his family’s Buncrana-based Chinese restaurant when he was younger and has worked as a chef for over 30 years, observing the evolution of trends in Ireland and Southeast Asia.
He is also the Resident Chef on the Six O’ Clock Show, creating fast fusion cooking and has an entire range of his own sauces, as well as his own Dublin-based restaurant called Bites by Kwanghi.
The ‘Life is Better with Fruit & Vegetables’ campaign is largely focused on encouraging millennials to prepare health meals and live a healthier lifestyle, using sustainably sourced, fresh, locally grown, in-season produce and to increase their fruit and vegetable intake.
Kwanghi’s social media presence of over 20,000 will be hugely beneficial to the campaign, inspiring foodies across Ireland with a range of fruit and vegetable recipes full of delicious flavours and spices.
Speaking on his new role as a campaign ambassador, Kwanghi said: “I am absolutely delighted to become an ambassador for the ‘Life is Better with Fruit & Vegetables’ campaign with Bord Bia.
“Ireland grows a huge range of fruit and vegetables in its normal season.
“Fresh, locally sourced produce contains more nutrients and has better taste in my dishes. I can’t wait to get stuck in.”
Kwanghi will be joined by Campaign ambassadors and Instagram influencers Eoin Sheehan, the Gastrogays and Rachel Hornibrook, who will also partner with Bord Bia to create recipes and content to inspire millennials.
The ‘Life is Better with Fruit & Vegetables’ campaign runs from March 2022 to February 2025 and is implemented by Bord Bia, Interfel and AIB in France, and Freshfel across Europe.
To learn more about the campaign’s future activities, please see @lifeisbetter.ie on Facebook and @kwanghic on Instagram and to discover delicious fruit and vegetable recipes, visit www.fruitnveg.ie.
