A popular Italian travel magazine has given a nod to Donegal’s tweed heritage.
A bumper 128-page of In Viaggio has been entirely dedicated to Ireland, with a special mention for the rich landscape of Donegal and tweed making.
The ‘Irlanda 2022’ edition of the magazine will reach around 39,000 Italian travellers – or potential holidaymakers for Ireland – this month.
Tourism Ireland in Milan, in conjunction with Fáilte Ireland and Tourism NI, invited journalists and photographers from the magazine to visit earlier this year and in 2019.
The resulting August edition features stunning photography throughout and some great articles – including “Donegal: In the land of tweed”, as well as information on the Wild Atlantic Way.
Marcella Ercolini, Tourism Ireland’s Manager Italy, said: “We are really pleased with the excellent coverage in this month’s In Viaggio magazine. It’s a really good way of showcasing Ireland to a large audience of potential Italian visitors. Publicity is an important element of Tourism Ireland’s overall promotional programme, helping to raise awareness through the Italian media of the many things to see and do on a holiday in Ireland.”
