Hollywood star Sarah Jessica Parker is welcome at Magee clothing anytime after she helped the iconic Donegal company to more than double their profits last year.
Pre-tax profits at the family-owned Donegal Town company more than doubled to €1.718m.
However, it’s not all down to the Sex and the City star.
New accounts show the Co Donegal business was starting to bounce back from Covid even before July’s global endorsement of the brand by the star who owns a home in Kilcar.
Parker posted an image of her just purchased Magee pink tweed coat to her 9.5 million followers on social media.
Magee said that the €575 coat began selling out after the Sex and the City star posted an image of the coat online.
Now, new accounts for the firm behind the brand, Donegal Bay Group Ltd, show that profits surged in 2022 as revenues increased by 62% or €5.4m from €8.75m to €14.2m.
The pre-tax profit of €1.718m compared to a pre-tax profit of €784,986 in 2021 – an increase of 119%.
For full story see https://www.rte.ie/news/business/2023/0919/1406161-magee-clothing-brand-profits/