Hollywood star Russell Crowe and singer Ed Sheeran took to social media yesterday to celebrate the distribution deal for The Muff Liquor Company in the US.
The deal will give Lucas Bols, a major player in the global cocktail market, exclusive rights to import and distribute the Donegal company’s products across America.
The Inishowen-based business has a number of high-profile investors including Russell Crowe, Ed Sheeran, Ronan Keating and Jimmy Carr.
Yesterday evening, Crowe took to his official ‘X’account to celebrate the deal alongside Sheeran. The singer encouraged drinkers to ‘dive into the Muff’.
Watch the full video below:
Muff Lovers !!
Donegal’s own @MuffLiquorCo have signed a distribution deal with Lucas Bols in the USA.
Young Sheeran and I had High Tea at the Dorchester to celebrate ! pic.twitter.com/BpgHmbyXly— Russell Crowe (@russellcrowe) April 18, 2024
The Muff Liquor Company was founded in 2017 by local entrepreneur Laura Bonner.
The company launched its first product in early 2018 and now has a portfolio of potato-based vodka and gin products as well as a peated Irish whiskey.
The Lucas Bols Company portfolio consists of more than 20 global brands across a range of spirits, including liqueurs, tequila, genevers, gin, ready-to-drink, and non-alcoholic spirits in the US market.
Laura Bonner, CEO and founder of The Muff Liquor Company, said both companies share an entrepreneurial spirit and dedication to heritage that has been woven into The Muff Liquor company.
“We are incredibly proud of what The Muff Liquor Company has achieved in just six years, and we cannot wait to see what lies ahead in our newfound partnership with Lucas Bols,” she added.
Brett Dunne, Managing Director Lucas Bols USA, said The Muff Liquor Company’s portfolio of award-winning Irish spirits is a perfect fit with its cocktail strategy.
“Though a young brand, their rich history pairs perfectly with the 450-year legacy of the Lucas Bols Company,” he said.
“We are eager to further expand their success with our proven on and off-premise capabilities. With an exciting roster of celebrity investors and industry accolades, Muff should bring a strong retail presence and clout that our team looks forward to furthering in key US markets,” he added.
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