The award-winning Radisson Blu Hotel in Letterkenny has an exciting opportunity for a Sales and Marketing Executive.
PRIMARY OBJECTIVE OF POSITION
The Sales & Marketing Executive is responsible for and manages all aspects of the hotel’s sales and marketing initiatives, and maximises the overall revenue of the hotel by directing the revenue generating activities in accordance with the sales plan, budget, and hotel’s overall business plan. The successful applicant should be active, proactive, analysing, and achieving results in every respect. All work in line with the hotel’s guidelines, business plan, corporate guidelines and service concepts.
RESPONSIBILITIES & ACTIVITIES
- Meets overall budgeted sales and profit margins by soliciting, evaluating, selling, and confirming business
- Prepare the annual sales and marketing budget based on the annual sales plan
- Deploys successful marketing campaigns and own their implementation from ideation to execution across owned, earned and paid mediums
- Increases sales volume and profitability by formulating and executing projects for all market areas
- Develops and manages relationships with both new and existing key customers
- Measure the performance of marketing campaigns, gain insight and assess against goals to improve future campaigns
- Make required content changes to the hotel website, monitoring ticket updates for any outstanding action needed for completion
- Ensuring branding standards are maintained at all times for internal and external communication
- Run and test a variety of organic and paid acquisition channels such as content creation, content curation, publicity, social media, lead generation campaigns, copywriting, performance analysis, and pay per click campaigns
- Source high quality content and manage selected social media content calendars
- Create innovative and engaging content for all the hotel’s social media channels
- Monitor and respond to incoming social media inquiries/messages
- Moderate conversations on social platforms and respond to user comments
- Partner with media outlets, key industry players and vendors for further promotion
- Oversee and approve marketing material, from brochures to posters for all departments
- Arranging and managing all media/influencer visits, photoshoots and filming taking place at the hotel
To apply for this role please forward your CV to Carol.Birney@Radissonblu.com
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