One of Donegal’s best-kept secrets is about to go nationwide this week as the famous Football Special drinks arrive in Lidl stores.
From 19th September, people all over Ireland will get the chance to taste what we’ve been raving about for decades!
The launch will see 1lt bottles of Football Special, Exotic Pineapple and American Cream Soda in over 200 Lidl stores nationwide.
It’s all thanks to McDaid’s getting a ‘Kickstart’ from Lidl after winning a place on the retailer’s coveted Kickstart Supplier Development Programme.
A favourite refreshment since the 1940s, Football Special was developed by McDaids of Ramelton to help celebrate the numerous successes of the local football club, Swilly Rovers. The soft drinks are made from their original recipes from the 1940s and 1950s and contain no artificial sweeteners.
Now run by Seamus McDaid, this fourth-generation family soft drinks business blends nostalgia, flavour, and colour with Donegal’s free spirit to create a legendary Donegal brand. Over the years, Seamus McDaid and his team have worked closely with the Local Enterprise Office in Donegal.
Since its launch in 2016, Lidl has invested €30 million in supporting over 250 Irish businesses through the Kickstart programme.
The Corveen Glen Meat Company from Letterkenny is also among the 48 artisan producers selected by the retailer.
