Environmental activist Moya Doogan from Moville will soon be lending her expertise to a new sustainable fashion series on TG4.
Moya is a judge on Síorstíl, a revolutionary fashion competition that challenges six talented designers to transform second-hand and recycled materials into high fashion masterpieces.
The six part show, produced by Fibín Media, premieres on Wednesday 15th January at 8.30pm and on TG4.ie.
Moya, who has experience in costuming for film and TV, runs @environmentaléadaí, a bilingual account on Instagram, where she documents her attempt at a sustainable lifestyle, charity shop finds and how she tries to make the film industry less wasteful.
Moya also runs Switch, an eco-conscious clothes swap that raises money for charities around Ireland. Her mission is to make sustainable style accessible, affordable and fun!
Síorstíl on TG4 is not just a competition but a movement to rethink how we approach fashion in the modern world.
In each episode, contestants face different design challenges that test their skills in sustainability, innovation, and style. The grand prize goes to the designer who can best demonstrate the transformative power of repurposed materials while maintaining the creative flair needed for high fashion. Alongside the regular judging panel, each episode features a guest judge connected to the challenge, including notable figures like Ciara Ní É, Bláthnaid O’Donoghue, Sexy Tadhg, Jade Pepper, Don O’Neill, and Fionnuala Jay.
Síorstíl is hosted by Sinéad Ní Uallacháin and judged by Moya Doogan and Rónán Ó Dálaigh.
In addition to showcasing groundbreaking designs, Síorstíl offers a career-enhancing prize for the winner, made possible by three generous sponsors: eBay, Thriftify, and the Local Enterprise Office. eBay, with the support of Vision Ireland, will also provide the outfits for the hosts, Sinéad, Moya, and Rónán.
The series was funded by Coimisiún na Meán along with TG4.
