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This year marks a powerful milestone in equestrian history as Horseware Ireland celebrates 40 years of championing the unique and unspoken connection between horse and rider.
With the launch of its Through It All campaign, Horseware pays tribute not only to four decades of equestrian innovation, but also to the moments—both big and small—that define the bond we share with our horses.
“They said we were crazy. But they don’t know horses like we do.”
That’s the inspiring message behind Horseware’s 40th anniversary campaign video, an emotional reflection on the grit, grace, and passion that fuels the equestrian lifestyle. Because unless you’ve felt it – the thundering hooves, the quiet confidence, the trust born from care – you can’t quite understand it.
Founded in 1985 with a bold vision to create a better horse blanket, Horseware has since become a global leader in equestrian innovation. From the launch of the iconic Rambo® Original Turnout to its pioneering advances in horse therapy and smart technologies, Horseware has remained steadfast in one mission: to help riders and horses perform, recover, and connect together.
Luxury Meets Performance: Introducing the Newmarket Collection
In honour of this 40-year milestone, Horseware proudly unveils its latest collection – The Newmarket Collection – a range that combines high-performance UV protection with refined style. Engineered for elite comfort and protection, the Newmarket line is the ultimate expression of Horseware’s commitment to equine wellbeing and rider excellence.
Horseware Ireland
A Legacy Built on Trust
What began in a small workshop in Dundalk has grown into a trusted name in over 70 countries, yet Horseware’s heart has always remained in the same place: with the riders and horses who give us their all.
As the company looks ahead, its legacy is more than a timeline of product innovation, it’s a love letter to horses and the people who care for them.
The Through It All campaign is not just a celebration of the past, it’s a promise for the future.
About Horseware Ireland
Horseware Ireland is a leading global manufacturer of premium equestrian products, including blankets, apparel, therapy solutions, and protective gear. With a legacy of innovation and craftsmanship, Horseware continues to redefine standards in horse care, performance, and rider connection.
Learn more at: www.horseware.com/through-it-all/40-year-anniversary
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