Two popular British comedians, Babatunde Aléshé and Finlay Christie, are fronting a new Tourism Ireland campaign in Britain titled ‘Coast to Coast: The Scenic Route’, to highlight the Wild Atlantic Way and the Causeway Coastal Route.
The campaign includes a new 20-minute YouTube video featuring the two comedians travelling along the northern section of the Wild Atlantic Way, trying their hand at sea stack climbing in Donegal with rock climbing expert Iain Miller from Unique Ascent.
They take on the challenge of crossing a ravine towards the Tor na Dumhcha sea stack, with a 100ft drop below them.
Despite the words of wisdom from Iain, Baba chickens out!
Watch here:
The duo’s other adventures include the Voya Seaweed Baths in Sligo. They also visit the Causeway Coastal Route, taking in Blackhead Lighthouse, Dunfin Farm, Ballycastle Traditional Music Trail, Cromore Retreat and Peatlands – a shepherd’s hut experience in County Antrim.
Viewers who are inspired by Baba and Finlay’s adventure can discover more about the places they have visited on Tourism Ireland’s website: Ireland.com.
The campaign involves two major media partners – Channel 4 and The Guardian – and is supported by the Shared Island Tourism Brand Collaboration Project. It will reach almost 15 million people across Britain.
The campaign also includes ads featuring the two comedians, which will air on the podcast network of The Guardian, as well as articles and itineraries for both routes on The Guardian’s website, spotlighting themes like the great outdoors, food and drink, wellness experiences and slow tourism. To read the articles, click here.
Tourism Ireland’s message is that these two iconic routes can be enjoyed as part of one great holiday. The organisation aims to inspire British visitors to extend their stay here, to explore more of our beautiful coastline.
Judith Cassidy, Tourism Ireland’s Acting Head of Great Britain, said: “Our new campaign with Channel 4 and The Guardian, supported by the Shared Island Tourism Brand Collaboration Project, will reach almost 15 million potential British holidaymakers, inspiring them to come and explore two of our iconic coastal routes, the Wild Atlantic Way and the Causeway Coastal Route. With the help of two popular British comedians – Babatunde Aléshé and Finlay Christie – the campaign will bring to life the wonderful experiences on offer along both routes.”
A second Shared Island Tourism Brand Collaboration Project campaign will go live in Britain in the second half of 2025.
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