Seven creative influencers have been showcasing ‘awesome’ Donegal during an exciting road trip with Tourism Ireland and leading action camera brand GoPro.
The collaboration involved seven GoPro brand ambassadors travelling across Ireland in May, capturing stunning content using their GoPro cameras at some of our most breathtaking locations.
The GoPro brand ambassadors – Susi Vidal, Connor Trimble, Will Strathmann, Paige Tingey, Paddy Mack, Harry McNulty and Marissa Meizz – have been sharing the content they captured here with their fans and followers on their social media channels, including with their combined 3+ million followers on Instagram.
In Donegal, they checked out Silver Strand, Crolly Distillery, a stay at Lough Eske Castle, a sunrise hike up Errigal and Grianán of Aileach.
GoPro brand ambassador Connor Trimble; Conor Martin, Tourism Ireland; Kelly Baker, GoPro; and GoPro brand ambassador Susi Vidal, climbing Errigal in Donegal.
Pic – Connor Trimble
In Muckross, local woman Kathleen Meehan was the star of the show when some of the group stopped by her home to buy her famous Aran knit jumpers.
Watch @marissameizz‘s viral video here:
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The aim of the campaign is to showcase Ireland’s fantastic offering for adventure-loving travellers.
As well as the brand ambassadors sharing the content on their own social channels, it will also be shared globally on GoPro’s digital and social platforms, including on the GoPro YouTube and Instagram channels, which have a combined reach of 32 million, and the GoPro website.
Tourism Ireland will also share content on its Instagram, YouTube and Facebook channels, as well as on a specially created page on its international website, Ireland.com.
The campaign will run until the end of this year and is expected to deliver almost 50 million opportunities to see (reach) in the US alone.
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