An edgy fashion showcase took over the old Woolen Mills of Convoy on Saturday 8th June to celebrate new and established designers of Donegal.
The DEFINE Donegal fashion showcase was organised by Local Enterprise Donegal, the Creative Coast initiative and LYIT to shine a spotlight on the fashion and textile artists and creative entrepreneurs of the county.
Sixteen collections were unveiled on the runway, representing a mix of traditional, diverse and progressive designers. The event also saw current LYIT Fashion with Promotion student Helen Murray being crowned the McElhinneys Student Designer of the Year.
Couture, contemporary, retro and activewear looks were featured in DEFINE, alongside one-of-a-kind handmade accessories and crafts.
It was clear to see that Donegal’s landscape and coastline are as influential as ever for inspiring many creations.
The setting of DEFINE at Convoy Woollen Mills was perfectly apt for paying homage to Donegal’s past industries. The edgy surroundings of the former mill contrasted well with the new productions on show.
Collections from established designers included: Bernie Murphy, Hannah McGuiness, April Murphy for Studio Donegal, Joan Carey, Una Rodden, Weaver & Wilde, Margaret Gillespie, Eimear Bradley, Valerie Taylor and Michelle McCarroll.
The new LYIT Fashion with Promotion degree has played a big role in cultivating the new crop of designers in Donegal. DEFINE Donegal showcased collections from six current students: Aoife Nolan, Niamh Quigley, Leah Love, Chloe Murtagh, Helen Murray and Amy Devlin.
Helen Murray was announced as the 2019 winner of the McElhinney’s Fashion Design Award.
Helen created a collection of bright and boldly coloured Irish linen pieces inspired by her hometown of Termon. Helen designed her womenswear garments with sustainability in mind at every part of the process.
Dana McMahon, buyer at McElhinneys, said choosing the winner was a difficult task, but Helen’s work had the whole package.
“We had to be true to what we believe in. What we believe in is offering a story to the customer, a product that they want to buy, something that is complete, well-finished and sustainable,” Dana said.
The DEFINE Donegal showcase was followed by a ‘Meet the Designers’ exhibition for buyers to connect with all the creative entrepreneurs.
See more photos from the event below:Tags: