Summer 2023 got off to a scorching start for pubs in June and none more so than in Donegal.
According to the AIB Spend Trend report, Donegal drinkers certainly toasted eachother when the sun came out.
Pubs had the highest average daily spend increase with customers from Donegal increasing their booze spend by a whopping 34%.
This was followed by Mayo tipplers who increase their spend by 33% and Laois by 33%.
Despite the change in weather this month, during the hottest June on record, average daily spending in pubs increased by 28% month on month, by 12% in hotels and by 7% in restaurants.
There was a slowdown in people booking airline travel compared to May (-6%), likely because people have decided on their holiday plans already. That decrease was across all age groups, with those aged 65 and over accounting for the biggest decrease (-10%).
While spending on hardware fell by 3% month on month, this was only a slight decrease following a significant 7% increase in May, indicating that people are still enjoying time in the sun in their home and garden.
The data was compiled from c. 70m debit and credit card transactions in store and online during June 2023 and has been anonymised and aggregated.
The overall average daily spending increased by 4% with the average spend on groceries increasing by 3% in June.
There was an increase of 9% in spend using the digital wallet and a 4% increase in spend using contactless.
The June Bank Holiday weekend saw a 20% increase in hotel spend compared to the previous weekend. The highest spend day for hotels was 30 June.
Speaking about the data, John Brennan, Head of SME Banking at AIB said “Summer is typically a busy time for the hospitality sector, and pubs are experiencing a strong start with a 28% increase in spending in June.
“Hotels and restaurants have also performed well, with a 12% and 7% spend increase in the month, respectively. Grocery spending continues to rise, with a 3% increase month on month, and people are still enjoying spending time at home and in the garden, as DIY and hardware spend continues to stay strong, despite a slight decline in June.
“This information is vital for businesses, enabling them to plan for both peak and off-peak periods throughout the year to effectively meet their customers’ needs.”
