Inishowen fisherman Frank McClenaghan is to hit Irish television screens once more.
The well-known Greencastle trawlerman is to front adverts for the Donegal Catch brand as part of the National Fish Week campaign.
Frank will explain why fishing is important for local communities and the role sustainability plays in the Irish fishing industry.
The TV advert will be on air from Monday, 5th February for 3 weeks as part of the National Fish Week campaign.
Donegal Catch, Ireland’s number one frozen fish brand for almost 40 years, is encouraging Irish households to choose Irish white fish this National Fish Week (12th to 18th February) and throughout the year!
The company says that buying responsibly caught Irish haddock, whiting and hake from Donegal Catch supports Irish fishermen, fisherwomen and local fishing communities.
Aisling Twomey, Donegal Catch Marketing Manager said “This National Fish Week we are encouraging Irish households to choose Donegal Catch Irish haddock, whiting and hake. With people’s increasing desire to eat locally and sustainably caught fish, we are working closely with Irish fishermen like Frank, to bring quality fish to Irish dinner plates.
“Donegal Catch is the largest purchaser of white fish from the Irish catching sector and processes over 30% of Irish landed haddock and whiting. We recognise the role we play in the sustainable development of the Irish fishing industry, protecting our waters, and positively impacting our communities for generations to come. We also know that shoppers are looking for tasty, nutritious meal ideas that can be cooked from frozen and available when you need them.
“We were really excited about the recent launch of our fishcakes and breaded fillets made with Irish haddock and hake. Our team have been working hard to bring these innovative, new products to the market and we hope shoppers will love them as much as we do!”
