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To mark World Hearing Day (3rd March), new research from Specsavers has uncovered that the original Nokia ringtone was voted the most nostalgic sound of the 80s, 90s and 00s, followed by typewriter keys clacking and a VHS tape being inserted into a video player.
Other memorable sounds in the top 25 list include the sound of a rotary phone dialling, cassette tapes being rewound and the dial-up modem connecting to the internet.
It was revealed that nearly half (45%) of adults agree that sounds evoke stronger memories than both smell and sight.
In addition, 69% agreed that sounds can even improve their quality of life, notably by improving their mood (48%), reducing anxiety (29%) and helping with sleep (25%).
Despite this, 85% admitted they take their hearing for granted, with over one in four (27%) admitting they never protect their ears from exposure loud noises.
Hearing loss can significantly impact our ability to enjoy not only day-to-day conversations but may also impact our ability to recall memories.
Studies are increasingly showing the link between hearing loss and dementia. Some research suggests that the risk of being diagnosed with dementia almost doubles if you live with untreated or mild hearing loss. This risk triples if living with moderate hearing loss.

Specsavers Ireland Audiology Chairperson, Martina McNulty
Martina McNulty, Specsavers Ireland Audiology Chairperson and Audiology Director at Specsavers Letterkenny adds: ‘When it comes to the science of nostalgia, our senses are amazing at picking up memory cues. Sound plays a huge role in triggering memories and the emotions associated with them.’
‘The results also remind us how important our hearing is when it comes to remembering things and places and connecting with people.’
Worryingly, 42% of those surveyed have experienced ringing or buzzing in their ears after being exposed to loud noises. And despite over a third of respondents regularly having problems with their hearing, a staggering 38% have never gone for a hearing test.
Admittedly, almost half (45%) feel their hearing has deteriorated with age and 55% are concerned they’ll lose their hearing altogether when they’re older.
McNulty said: ‘Even though hearing loss is one of the most common health conditions, it can be difficult to notice in the early stages. A mixture of good hearing protection and regular tests are easy ways to help monitor your hearing and minimise hearing loss, so you can continue to enjoy the sounds you love. Prevention is always best, so if you do notice any changes in your hearing, make sure you seek expert help as soon as possible.’
Some of the top signs that could signify that you have hearing loss are frequently asking others to repeat themselves and having the TV volume uncomfortably loud for others.
If you notice any changes in your hearing, a hearing test at Specsavers Letterkenny or Specsavers Donegal Town is free of charge. For more information, visit www.specsavers.ie/stores/letterkenny or www.specsavers.ie/stores/donegaltown