A report by Fáilte Ireland on the economic impact of the Wild Atlantic Way has found it is worth more than €3 billion per year in tourism revenue to communities along the western seaboard.
The concept, which was created by the National Tourism Development Authority, has reportedly led to the creation of an additional 35,000 jobs.
The Wild Atlantic Way was launched by Fáilte Ireland in 2014 as the country’s first defined touring route.
Stretching 2,500km, from Donegal’s Inishowen Peninsula to Kinsale in Co Cork, the aim is to create greater visibility for the west coast of Ireland in overseas tourist markets.
Fáilte Ireland says tourism is worth €3bn per year to communities along the route, an increase of almost 60% on a decade ago.
Fáilte Ireland is publishing its report on the economic impact of the Wild Atlantic Way at Meitheal.
Meitheal is an event taking place in Killarney today and tomorrow where 380 Irish tourism businesses will pitch to 240 international buyers.
Meitheal is Fáilte Ireland’s flagship trade event, and has been running for almost 50 years.
Read the full report on www.rte.ie
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