Nine Irish tourism companies – including Donegal Airport, Abbey Hotel, The Central Hotel and The Nesbitt Arms Hotel – have joined Tourism Ireland at the Royal Highland Show at Ingliston, near Edinburgh, this week.
The Royal Highland Show is Scotland’s largest outdoor event, attracting around 190,000 visitors – or potential holidaymakers for Ireland – over four days, providing an excellent platform to showcase the superb experience on offer here for Scottish holidaymakers.
Julie Wakley, Tourism Ireland’s Head of Great Britain, said: “Events like the Royal Highland Show provide us with a wonderful platform to spread the word about the many great experiences that Scottish holidaymakers can enjoy in Donegal and around Ireland.
“Great Britain is an important market for Irish tourism. It delivers 47% of all overseas visitors and around 28% of all overseas tourism revenue. Tourism Ireland is undertaking an extensive programme of promotions throughout 2018, to highlight Ireland to British travellers.
“We continue to monitor developments around Brexit closely, to better understand and plan for its implications on travel. Competitiveness and value for money are more important than ever this year, given currency fluctuations and the decline in the value of sterling.”