The best of our county is set to be showcased online in novel ways following today’s Donegal Tourism Seminar in Letterkenny.
From viral videos to quirky shop signs, the movers and shakers in local tourism learned today how going digital is the key to engaging people online and promoting Donegal.
With the likes of Slieve League, Glenveagh and stunning beaches, the natural beauty of the county may speak for itself, but it takes social media and clever marketing to encourage visitors to come and enjoy them, as attendees learned at the seminar in An Grianan Theatre.
Donegal Tourism Ltd and Donegal County Council invited keynote speakers Barry Walsh, Digital Marketing Executive of OSD, and Darragh Doyle, an online audience strategist, to educate Donegal tourism businesses on how they can maximise their potential. This involved online strategies relating to social media, e-mail marketing, SEO, tourism trends, website internationalisation and more.
The message of the day was that the future is bright for Donegal tourism, and businesses have never before had so many opportunities to demonstrate how Donegal can be a world-class tourism destination on the Wild Atlantic Way.
Plus, connecting with tourists before, during and after their holidays can ensure they find the best hotels, restaurants and activities to have a great experience here.
Future plans for marketing Donegal tourism in 2017 are set to be focused online, which were highlighted by Chairman of Donegal Tourism Ltd and Chief Executive of Donegal County Council, Mr. Seamus Neely.
“We will continue to promote Donegal to the UK and US market, but will also increase marketing activities towards other EU markets such as France and Germany with plans in place towards internationalisation of our online presence including aspects such as translation and multi-lingual focused marketing campaigns,” Neely said.
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